"Nah... not for me" - Why?

I don’t really know what’s on the table, I am just a small contributor, at least at this point. I think if TW is ever to stop being niche tool a bigger overhaul and some hard thinking is needed to determine who and how to market it best for.
I love all the ideas for even small changes but I am a little skeptical about the overall effect they’ll have on making it more accessible to people who aren’t already invested into TW at least the tiniest bit. That is, improving the textual content of the front-page or getting a better starter will surely help people who already know they want to try it or have the time to invest, but will do little for what could be a lot of people who don’t even understand what TW is yet.
But this leads to a question “what’s the target audience of TW?” which I am not sure the community has quite figured out yet, which is another important at deciding next steps. Because perhaps TW is meant to have a very limited audience and it’s fine if it reaches a niche group of specialists who love it for what it is. There are a lot of commercial (with free option) alternatives that might be better suited for casual users who just want something that works.