Not sure, if my thoughts are helpful. But TT asked so kindly …
Acutally I have thought a lot about money and marketing in connection with TiddlyWiki and I have tried some action too. Other ideas that also popped up here in this thread I have never put into action.
Money and Other Rewards
My own attempt to get financial rewards for my not so unpopular plugins was highly unsuccessful. After I added a “support” tab with info on how to send me money I got one or two one time donations. Not enough to take my wife out for dinner here in Switzerland. So even if the user base of TW was magnitudes bigger than today, writing plugins and hoping for donations would not be the way. – Or I am not that good at marketing as TT thinks.
So there must be other kinds of rewards already available and working in the TW ecosystem. Non capitalistic rewards where you give, but also get valuable things for free. Community rewards like appreciation, applause or even fame. Free feedback for your ideas and help when you get stuck. Interesting discussions with like-minded individuals from all around the world. All this means a lot more to me than money.
Altruism and Egoism go hand in hand. I published many plugins in the hope that others would use the stuff I had invested so much time in. And I am a bit proud whenever I see a TW solution that uses them or the color palette I donated to the core or a Twitter account with an icon I made. These signs tell me that some of my time was spent well. And many of my solutions got better because of the expectation and ambition that others should use it too and thanks to the feedback from other users.
Product and opportunity cost: TW is a great and flexible tool that needs an investment for learning. – I had to take an online course offered for free by the SUNY Polytechnic Institute/@Steve_Schneider to wrap my head around the most important concepts. – Then I was able to use plugins and code examples from others for my own projects. Finally I was rewarded with the tools I wanted and needed with incredible features. Maybe I would have spent less time if I had evaluated more alternatives or developed my own small web applications from scratch or learned React or … but I would probably have missed most of the non-capitalistic rewards mentioned above.
Entertainment: When I was active in the community helping others, I saved a lot of money I otherwise could have invested in Sudokus, mobile games or other commercial entertaining stuff. And I would not have had more fun.
To bring these philosophical and rather anti-capitalistic thoughts back to the central questions of marketing and money-making: Marketing needs money too. So we have a chicken and egg problem here. The best thing that could happen might be if we could find a main sponsor, a foundation or so, who say: Here are three million bucks, hire some talented folks and make TW more popular. As long as we can’t afford a core team of devs and a marketing team working together full time, we will stay a bunch of (mostly) amateurs spending more time discussing than doing.
Amateur means something good, it has the latin word for love in it. So if the best thing would not happen, that would not be bad in my eyes. But it would probably mean that more people will have to accept that they have to have paid jobs that do not depend on TW. If they are lucky, TW can be a part of it. If not, TW has to stay a hobby.
For me, that hobby has to fit in amongst other projects and hobbies. I might find time to make a few comments now and then, but much more is not in it at the moment.
All the best,
Thomas
Marketing is product, price, place, promotion and people.
TiddlyWiki is an incredible product with no price, online and offline, almost no promotion and fantastic people.