That, ladies and gents, is UX. UX belongs to the user, an embodied experience taken as a whole while using the product/service.
In my other life, I go on and on about this, having to cut away the fat from a lot of online BS about this topic:
“Wow, that’s a great UX!” No, that’s a UI.
“I’m a UX designer.” No, you’re a web designer (if anything).
“We improved the UX.” How? And where’s the feedback? Feedback will “prove” the user experience is good… or not. See https://www.youtube.com/watch?v=9BdtGjoIN4E
@Springer: can I have permission to cherry-pick your text for use in my day job?