As in my earlier post a couple talking about genealogy, may have some illustration’s on a tiddlywiki in the background, to add credence to the claims but there is no need to promote the details, the message will be that genealogy is but one of the uses tiddlywiki can be put to. Specific implementations cloud the picture and need to pick a winner, which may not suit everyone. The key is in my view is to “send messages that are implied, and not spelt out in detail”, that tiddlywiki;
- Is a flexible solution to many things
- Is promoting access to build your own software
- Related to tinkering, and right to repair movements.
- Empowering you to mould your own software, information and data solutions
- The value of software to friends, family and community
- You can control and own the data as well as readily import and export content so no lock in what so ever.
- You control the User interface and choose what and when changes occur
- A commitment that bares fruit
- Based on global and long lasting standards and technology
- No cost and minimal hardware requirements
- Based on the universal client - the browser
Choose the Battle ground you wish to fight on, don’t let the competitors choose where we compete with them.
Sure we need to demonstrate real examples, but if you get specific the “If’s and buts” start, and TiddlyWiki solutions get compared to there competitive counterparts, rather than TiddlyWiki as a platform.
- This is useless because TiddlyWiki and its counterparts are always evolving anyway.
- “None the less”, we need t hint at what tiddlywiki is the gateway to
- Software/Apps
- Websites
- Personal development tools…
If any comparison is to be made, it should be between other Platforms and TiddlyWiki as empowerment, or “rights we have” to participate in owning and developing your own software and data collections. I think there are few if any non-commercial competitors that come close to TiddlyWiki when viewed from this perspective.
Identify TiddlyWikis strengths and go strong and promote those, don’t let the complexities cloud the vision. Once people have the vision they choose a direction and then we promote the journey, but even these should avoid detail.
- Community is one of these strengths and we should leverage this.
I like the Red and Blue pill idea, the Red pill grants you access to a universe you did not know about, it is but the beginning of a Journey and we do not need to describe the destination, because everyone’s destination will be what they choose. Always leave an open question where will your journey take you?
Call to action
This is not always necessary, if at first you are educating people about the concepts and possibilities, but from there we should develop appropriate directions to take and we can discuss these going forward, but I think they should start with encouraging emotional commitments, supporting, promoting, educating ones self. Let people participate to show they want to realise the promises of tiddlywiki. Always leave an open question what will you do with TiddlyWiki?
- Ask not what TiddlyWiki can do for you, but what you can do for TiddlyWiki!
Branding;
This is another approach to promotion, but we need to be carful here, TiddlyWiki’s strength is more like a “White label” product that the owner can rebadge as their own. Don’t like the way it looks?, change it. Find something complex?, simplify it. Looking for inspiration?, ask/search the community.
- Always leave an open question, how will you brand your TiddlyWiki?
[Edited] Branding. Lets embrace these terms TiddlyWiki, Tiddler, “TiddlyWiki Platform”, Tiddly (used as abbreviation in the wild) what else is “owned by us”?
Examples
What we choose to present as examples of using tiddlywiki should be rarefied down to no more than a dozen or so, but when promoting possibilities, only choose a few (eg 3) at a time. But always focus on the possibilities the viewer can dream of. Always leave an open question, what will you use TiddlyWiki for?
- Personal and professional productivity
- Gaming resources
- Content and book authorship
- Publishing
- Study and research learning
- Teaching and training
- Documentation and resources development
- Subject area and community groups
- Design and prototyping.
- Genealogy
- Gaming and world building
- Websites, blogs and tools
- Open knowledge and open source communities
$2,000 Professional services fee waived for the above content.
- now we need the script writer(s) and videographer(s)